M&G is a Chinese publicly listed stationary company. The agreement was signed on August 3rd, 2021 and the transaction is subject to approval from Chinese authorities. After completion of the transaction, the Beckmann family and management will continue as minority shareholders.
Since 1946, Beckmann has made high-quality ergonomic backpacks from its headquarter in Kristiansand, Norway. Beckmann’s products have received several professional awards and have become the chosen favourite for children and parents internationally. Beckmann offers products and services to consumers in over 20 countries and more than 50% of its revenues now come from international markets.
HPEF IV invested in Beckmann in August 2017. During HPEF IV’s ownership, a commercial and scalable organization has been built.
Over the past four years, Beckmann has more than doubled its size and the growth has primarily come from international markets. In Europe, the growth has been driven by a new sales organization in Germany and Denmark and in Asia, the growth is a result of an ambitious cooperation with Beckmann’s distributors in China and Hong Kong, as well as a solid performance of a new distributor in Taiwan. In Norway, Beckmann has entered several new retailers and successfully extended the product portfolio.
The sellers were advised by E.J. McKay, SEB, DLA Piper, and PwC.